The Psychology and Use of Color in Your Marketing and Productions

Hues, Shadows and Brightness – Sharing Your Message in Shades
By Andy Valadez, Marketing Strategist of Marketing Dynamics

You have to be color blind not to be intentional about of the use of color in your marketing or in your productions. No offense to my color blind readers.

As your neighborhood marketer, I am like the lawn man. I come around whether you need it or not. My clients usually laugh when I tell them that, but I am there to remind them that “You should always be selling and marketing!”

So, as marketers and producers, we need to pay attention to trends and/or start our own trend(s). Lately, I have come across artists, photographers, and those interested in establishing the color of their works, brands, and companies (at my suggestion).


Trump Tie


“Red!” gets your attention. It just so happened that I needed to update my image shot by Scott Frank Photography for this article and coincidently (not planned), I received a really nice gift of the red shirt and red tie (pictured). I normally don’t wear red per se, but how appropriate that red may just become one of my favorite colors – it has energy, excitement, boldness, vibrancy, force, and it is dynamic. Just like me -whatever.


Turn on your bright lights and use of pigment and arrays:

  • Establish or re-establish a color for your company, then tell the world about it by using it.
  • In photography with models, personalities or actors, establish seasons or coloration that is unique: white, red, forest green, blue, black, etc.
  • In motion picture, think of scenes that make use of color dynamics and see if the audience and film reviewers pick up on it. In marketing tell a story about the use of it.
  • Writers – use color in your works to direct what will be conjured up in the mind or what will be produced in works.
  • Use a variety of color for texture, but don’t clash.
  • Talk in terms of color in your conversations and elaborate. For example, “Today, I am really in a cool crush blue zone.”
  • Notice what is happening in the fashion world when it comes to color and emulate!
  • Use a color no one is using and make it yours.
  • Paint a room in your workspace a new vibrant color that inspires your creative thinking.
  • Color blind? Ask someone to help you by communicating the emotion you want in your next production.
  • Buy a bag of skittles and eat them as you think about color and using it in your marketing.
  • Go visit an art gallery and just look at the ways artists use colors.
  • Research films that used color to differentiate their stories.
  • Change the color theme in all of your social media.
  • And more!

Send me an e-mail about the colors in your mind at or tweet me @StealthMarketer.

About Marketing Dynamics

Marketing Dynamics was founded by Andy Valadez, graduate of Texas A&M University with a BBA degree in Marketing and Tulane University (Applied Business Certificate). He is a former United States Marine (serving during Desert Storm/Shield).  Andy is an entrepreneur who enjoys advising his clients on how to capitalize on their opportunities by adopting best practices and principles in marketing, with a focus on strategy and tactical implementation. He is also trending producer on and community volunteer.  Marketing Dynamics serves these key sectors:  technology, broadcast, entertainment, publishing, sports, and start-ups. To learn more visit:

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