Our latest edition of Marketing Dynamics Behind the Scenes Featuring Stephen Willeford.
Stephen has been a wonderful client for several years. He was visiting in Houston over the weekend and I had an opportunity to get an interview with him.
We talk about talent representation and opportunities to influence important narratives for the good of the nation and community.
National Spokesman for Gun Owners of America and Defender of the 2nd Amendment
American Icon Stephen Willeford aka The Barefoot Defender/Good Guy With a Gun at GR8 Guns in Houston Texas March 17, 18 and 19.
Stephen Willeford is known for defending his community in Sutherland Springs, Texas when First Baptist Church was attacked by a mass shooter November 5, 2017. The crazed gunman left 26 dead and 23 injured.
Stephen now travels the United States and appears on various media to help reinforce the 2nd Amendment and serves as the National Spokesperson for Gun Owners of America. He will appear each day located at GR8 Guns during business hours at 3821 Highway 6 South, Houston, Texas 77082. Attendees are encouraged to contact GR8 guns at 832.886.6000 for more details and visit: www.GR8Guns.com
A documentary has been produced entitled “Miracle on 4th Street” and is featured on Amazon Prime for those seeking to understand the mayhem, how a community and nation rallied to support the church, and the small Texas community when the incident made global news and trajected Stephen into the spotlight for his heroism.
He was called the “good guy with a gun” in the media globally and his voice has been instrumental in helping to restore gun rights in America. Stephen loves talking to the American people and helping them to be prepared.
To book Stephen Willeford to speak at your event or for media inquires, please contact his agent Andy Valadez at 713.560.3348 or by e-mail: Andy@AndyValadez.com
To follow Stephen Willeford visit: www.TheBarefootDefender.com
Stephen Willeford Biography
Stephen Willeford, also known as the “Barefoot Defender,” is a humble and courageous American hero who rose to national prominence for his quick-thinking and selfless actions during a tragic mass shooting incident. A native of Sutherland Springs, Texas, Willeford is a devoted family man, an ardent supporter of the Second Amendment, and a skilled marksman.
Born on September 7, 1962, Willeford grew up in a tight-knit community that instilled the values of faith, hard work, and patriotism. These core principles have guided him throughout his life, which has been marked by his unwavering dedication to his family, country, and the Second Amendment. As a skilled marksman, Willeford’s passion for firearms was fostered at a young age, and he developed a strong sense of responsibility and respect for gun ownership.
On November 5, 2017, Willeford’s life took a dramatic turn when he heard gunshots coming from the nearby First Baptist Church. Without hesitation, he grabbed his AR-15-style rifle and sprinted barefoot towards the danger. Upon arrival, he confronted the shooter, exchanging gunfire and ultimately wounding him, which led to the shooter fleeing the scene. Willeford then flagged down a passing motorist, Johnnie Langendorff, and they pursued the shooter together. Willeford’s swift and fearless actions undoubtedly saved many lives that fateful day.
In the aftermath of the tragedy, Willeford has become a symbol of bravery and an advocate for responsible gun ownership. He has shared his story with numerous media outlets, including CNN, Fox News, and ABC, to emphasize the importance of citizens exercising their Second Amendment rights in defense of themselves and their communities. As a result of his heroism, Willeford was appointed National Spokesman for the Gun Owners of America (GOA), a position that allows him to champion the rights of law-abiding gun owners on a larger platform.
Despite the accolades and attention, Willeford remains humble and grounded, attributing his actions to his faith and an unwavering sense of duty to his fellow citizens. The “Barefoot Defender” will forever be remembered as a hero who risked his life to protect his community and as a powerful example of the potential for ordinary citizens to make an extraordinary difference.
I advise many of my clients to do the Market Research first, before embarking on their on-going marketing.
Marketing a business is one of the most crucial elements of building a successful company. It’s essential to reach out to potential customers, create brand awareness, and ultimately, drive sales. However, before embarking on any marketing efforts, it’s important to do your due diligence and conduct market research. In this blog post, we’ll explore why market research is so critical before marketing your business.
Identify your target audience:
Market research helps you to identify who your target audience is, their needs, and their preferences. This information helps you tailor your marketing efforts to reach the right people, with the right message, at the right time. For instance, if you are a company that sells high-end fashion, your target audience will be different from a company that sells affordable children’s clothing. Identifying your target audience helps you avoid the costly mistake of targeting the wrong audience, leading to ineffective marketing.
Know your competition:
Market research helps you to analyze your competition and learn from their successes and failures. You can find out what they are doing right, what they are not doing, and how you can differentiate yourself from them. For instance, if you are starting a new restaurant, market research can help you identify the other restaurants in the area, the type of cuisine they serve, their pricing strategy, and other valuable information.
Determine your marketing budget:
Marketing can be expensive, and it’s essential to determine how much you can afford to spend before starting any marketing campaign. Market research helps you to identify the most effective marketing channels for your business and the costs associated with each. For instance, social media advertising may be more effective for your business than traditional advertising methods, such as TV, AI, or print media. You can then allocate your marketing budget to the channels that are most effective for your business.
Test your marketing message:
Market research helps you to test your marketing message to see how it resonates with your target audience. You can conduct surveys, focus groups, or other research methods to get feedback on your message. This feedback can help you refine your message and make it more effective. For instance, if you are a company that sells organic food, you can test different messages such as “healthy eating” versus “sustainable farming” to see which one resonates better with your target audience. There are many mainstream cases where millions of dollars have been spent on national campaigns, with no test preformed before the launch. It happens.
Avoid costly mistakes:
Market research helps you avoid costly mistakes such as launching a product that no one wants or targeting the wrong audience. By conducting thorough market research, you can minimize the risk of failure and make informed decisions that will benefit your business in the long run.
In conclusion, market research is crucial before marketing your business. It helps you identify your target audience, understand your competition, determine your marketing budget, test your marketing message, and avoid costly mistakes. By taking the time to conduct market research, you can make informed decisions that will lead to the success of your business.
About the Author
Direct: 713.560.3348 or text
E-mail: Andy@AndyValadez.com
The Future of Marketing – AI/IA, Automation, Virtual, Avatars, Bots, Drones, Robots, Voice Command, Crypto, Blockchain, Extended Reality (XR), Infinite Intelligence (Mastermind), and Media.
Book a free zoom call now https://calendly.com/marketing-dynamics
Strategic Marketer, Technologist, Media Personality, Columnist/Blogger, Speaker, Entrepreneur, Video Producer (motion picture, documentary and web), and Shofar Blower. Strategy first, tactics second.
Marketing Dynamics is a true strategic marketing company with a focus on entrepreneurship with interests in entertainment, technology, broadcast, publishing, politics, non-profits, and start-ups. We are building strong alliances in each one of these sectors and growing opportunities to benefit our clients, business partners, and friends.
Marketing Dynamics is a catalyst company that implements its strategies and tactics for effective outcomes with tangible and intangible results.
Marketing, like beauty, is in the eye of the beholder. We see opportunity through the power of Marketing.
Andy is a U.S. Marine Corps Veteran (Desert Storm/Shield) and Graduate from Texas A&M University with a degree in Marketing and Tulane University in Applied Business. Accelerate your business with us, because the market never stays the same.
Former founding Marketing Director Board Member of the American Veterans Museum being planned in Houston.
Andy served as the Public Relations Officer for the 22nd District Department of Texas American Legion (over 12 posts in Houston) and American Legion Post 164 PR Officer in Katy, Texas and currently serves as the PR Officer for the Marine Corps League McLemore Detachment 324 (one of the oldest detachments in the USA). Member of The Military Order of the Devil Dogs (Fun and Honor Society).
Founding member of Veterans Business Force a division of Network In Action based in Houston, Texas.
Member and advisor to President and Founder of the Veterans Chamber of Commerce in Houston, Texas.
Creator of A Million Veteran Millionaires (www.aMillionVeteranMillionaires.com).
Member of Katy Area Chamber of Commerce and the Katy Christian Chamber.
The future of Marketing is here. Used ChatGPT to write this article for me. What could it do for you?
As technology continues to advance, businesses are always on the lookout for new and innovative ways to reach their customers. One such way that has gained popularity in recent years is the use of chatbots. Chatbots are computer programs designed to simulate conversation with human users, and they can be used to automate tasks, answer customer inquiries, and even drive sales. One type of chatbot that has emerged as particularly powerful is the conversational AI model known as ChatGPT. In this blog post, we will explore how businesses can use ChatGPT for marketing to help reach customers.
What is ChatGPT?
ChatGPT is a conversational AI model developed by OpenAI, designed to simulate human-like responses in a conversational setting. It is based on the transformer architecture and has been trained on a massive dataset of human language. ChatGPT can generate responses to text-based prompts, making it ideal for use in chatbots and other conversational interfaces.
How can ChatGPT be used for marketing?
One of the most common uses of ChatGPT is in chatbots for customer service. Chatbots can be programmed to answer common customer inquiries, such as questions about product availability or shipping times. By using ChatGPT to power the chatbot, businesses can provide a more natural and conversational experience for their customers. This can help to increase customer satisfaction and loyalty, ultimately leading to more sales.
ChatGPT can also be used to personalize marketing messages for individual customers. By analyzing customer data, such as past purchases and browsing behavior, businesses can create targeted marketing messages that are more likely to resonate with each customer. Chatbots powered by ChatGPT can then deliver these messages in a conversational and engaging way, increasing the likelihood that the customer will take action.
Chatbots powered by ChatGPT can also be used for lead generation. By engaging with customers in a conversational way, businesses can learn more about their needs and interests. This information can then be used to identify potential leads and to tailor marketing messages to specific customer segments.
Finally, ChatGPT can be used to increase brand awareness. Chatbots powered by ChatGPT can be programmed to engage with customers in a friendly and conversational way, helping to create a positive association between the customer and the brand. This can help to increase brand awareness and ultimately lead to more sales.
Conclusion
ChatGPT is a powerful tool for businesses looking to reach their customers in new and innovative ways. By using ChatGPT to power chatbots, businesses can provide a more natural and conversational experience for their customers, personalize marketing messages, generate leads, and increase brand awareness. As technology continues to evolve, businesses that are able to harness the power of conversational AI models like ChatGPT will be well-positioned to succeed in the marketplace. Visit: www.chat.openai.com/chat
About the Author (with help from ChatGPT):
Direct: 713.560.3348 or text
E-mail: Andy@AndyValadez.com
Sign-up to hear from Andy Directly: http://eepurl.com/gvQxnP (click to subscribe).
FREE Introductory Zoom Call ($500 Value, book now): https://calendly.com/marketing-dynamics
Strategic Marketer, Technologist, Media Personality, Columnist/Blogger, Speaker, Entrepreneur, Video Producer (motion picture, documentary and web), and Shofar Blower. Strategy first, tactics second.
Marketing Dynamics is a true strategic marketing company with a focus on entrepreneurship with interests in entertainment, technology, broadcast, publishing, politics, non-profits, and start-ups. We are building strong alliances in each one of these sectors and growing opportunities to benefit our clients, business partners, and friends.
Marketing Dynamics is a catalyst company that implements its strategies and tactics for effective outcomes with tangible and intangible results.
Marketing, like beauty, is in the eye of the beholder. We see opportunity through the power of Marketing.
Andy is a U.S. Marine Corps Veteran (Desert Storm/Shield) and Graduate from Texas A&M University with a degree in Marketing and Tulane University in Applied Business. Accelerate your business with us, because the market never stays the same.
Former founding Marketing Director Board Member of the American Veterans Museum being planned in Houston.
Andy served as the Public Relations Officer for the 22nd District Department of Texas American Legion (over 12 posts in Houston) and American Legion Post 164 PR Officer in Katy, Texas and currently serves as the PR Officer for the Marine Corps League McLemore Detachment 324 (one of the oldest detachments in the USA). Member of The Military Order of the Devil Dogs (Fun and Honor Society).
Founding member of Veterans Business Force a division of Network In Action based in Houston, Texas.
Member and advisor to President and Founder of the Veterans Chamber of Commerce in Houston, Texas.
Creator of A Million Veteran Millionaires (www.aMillionVeteranMillionaires.com).
Member of Katy Area Chamber of Commerce and the Katy Christian Chamber.
Are focused on scaling your business to $1M and above?
What would you do with a million-dollar business?
As you may know, I started A Million Veteran Millionaires (you don’t have to be a veteran to join in) last year and had some awesome guests.
Tonight I do a recap and ask the question:
What would you do with a million dollars? or Ten million dollars? Would love your feedback on this live zoom.
Please share. http://www.aMillionVeteranMillionaires.com no registration required.
According to the Small Business Administration (2021) there are 32.5 million small businesses doing under $1M in revenue with less than 5% doing $1M or more, or 1.6 million who are doing well.
So, there is so much room for improvement.
Change your mindset, change your future. On mission.
#business #veteran #smallbusiness #mindset #future #share
About the Author
Direct: 713.560.3348 or text
E-mail: Andy@AndyValadez.com
Sign-up to hear from Andy Directly: http://eepurl.com/gvQxnP (click to subscribe).
To book a Zoom call with Andy, click here: https://calendly.com/marketing-dynamics
Strategic Marketer, Technologist, Media Personality, Columnist/Blogger, Speaker, Entrepreneur, Video Producer (motion picture, documentary and web), and Shofar Blower. Strategy first, tactics second.
Marketing Dynamics is a true strategic marketing company with a focus on entrepreneurship with interests in entertainment, technology, broadcast, publishing, politics, non-profits, and start-ups. We are building strong alliances in each one of these sectors and growing opportunities to benefit our clients, business partners, and friends.
Marketing Dynamics is a catalyst company that implements its strategies and tactics for effective outcomes with tangible and intangible results.
Marketing, like beauty, is in the eye of the beholder. We see opportunity through the power of Marketing.
Andy is a U.S. Marine Corps Veteran (Desert Storm/Shield) and Graduate from Texas A&M University with a degree in Marketing and Tulane University in Applied Business. Accelerate your business with us, because the market never stays the same.
Former founding Marketing Director Board Member of the American Veterans Museum being planned in Houston.
Andy served as the Public Relations Officer for the 22nd District Department of Texas American Legion (over 12 posts in Houston) and American Legion Post 164 PR Officer in Katy, Texas and currently serves as the PR Officer for the Marine Corps League McLemore Detachment 324 (one of the oldest detachments in the USA). Member of The Military Order of the Devil Dogs (Fun and Honor Society).
Founding member of Veterans Business Force a division of Network In Action based in Houston, Texas.
Member and advisor to President and Founder of the Veterans Chamber of Commerce in Houston, Texas.
Creator of A Million Veteran Millionaires (www.aMillionVeteranMillionaires.com).
Member of Katy Area Chamber of Commerce and the Katy Christian Chamber.
Why: Private First Class Lawrence Cox United States Marine will be buried at the National Cemetery on 31 JAN at 1415. PFC Cox remains were found in a storage shed with his DD-214 and a Letter from President Reagan. American Legion Post 490 accepted the challenge to find a next of kin and was unsuccessful. The Department of Defense has given us the permission to give this Marine the proper military honors. PFC Cox Served in the Marines during the Korean War.
What: Found and Abandoned Ash Remains – Private First Class Lawrence Cox United States Marine Corps will be buried at the National Cemetery
Where: Houston National Veterans Cemetery
10410 Veterans Memorial Drive
Houston, Texas 77038
When: Tuesday, January 31, 2023 at 2:15 PM (arrive by 2pm to get in procession line at cemetery staging area to follow entourage to grave ceremony location onsite).
Who: 22nd District Department of Texas American Legion (12 posts/4,500 members) and American Legion Post 490 (hosting post) other veterans organizations, community and government leaders, honored citizens, veterans, and families.
In the American Legion, we bring war-time veterans under one banner. Our only uniform is the legion cover we wear . It signifies that we are a veteran and there is no reference to rank, because we are all servants to our community and represent a legacy of over 100 years. Our mission is Americanism, Veterans and Rehabilitation, National Security, and Children & Youth. When you see the American Legion logo on our cover (hat) it conveys dedicated continued service to our nation. www.LegionDist22.com
Media Contact: Andy Valadez, PR Officer for the 22 District Department of Texas American Legion, Direct: 713.560.3348 or at E-mail: publicrelations@legiondist22.com
In 2022, I made a lot of changes in my daily habits. More exercise, more reading, more training in my business, being more intentional in my relationships both professionally and personal. When I say “more” I don’t mean wearing myself out, but scheduling time blocks which add up to significant improvements in Health, Wealth, Love and Happiness. It is important to rest and recover in anything that you do that causes growth.
I recommend reading “The One Thing” by Gary Keller and “Atomic Habits” by James Clear. You can follow my book reads at the Goodreads section on your right of my page.
My recap from 2022: 115 books read (I read 30 minutes or more a day – scheduled), five 5Ks, one half-marathon, 400 miles jogged/walked/, 7 million pounds lifted, 750 hours volunteered in the veteran community, and 500 hours of business training.
Over the years, you may have heard that a 4AM wakeup was a success indicator. I decided to study this and test an early riser lifestyle and started the 4AM Club for Early Risers:
www.facebook.com/4AMclubForEarlyRisers (please consider following along).
When I decided to implement the early wakeup, I was already zapped by 8pm and realized that if I set my alarm for 4AM I still got 8 hours of sleep. I was getting up normally around 5:30 AM. The change to 4AM was difficult at first, but I started feeling energized and felt ready to go to bed around 9pm and 10pm at the latest not 8pm. I tested this off and on throughout the year and decided that I was going to commit to an early riser schedule in 2023, at least 6 days week with break on Sunday.
Then, I heard of a former prisoner who has been getting up every morning at 0245 (2:45 AM) every morning for 15 years! He said he did it in prison for 10 years, because he realized that he needed to change himself and recognized that he got himself in prison for the way he thought and acted and needed to commit to a life-changing way. I figured if a prisoner could do it, I could too!
He was up before the guards came around, had his rack made and area cleaned, did his exercises in his cell, journaled, read good books, and before he was set free was already on his way to success. In 5 short years, he has amassed amazing wealth and influence.
I am into my 3rd week with the 0245 Wakeup schedule. I started the year with the idea of making a gradual change from 4AM to 0245. My plan was to take 30 to 60 days to make the change, but realized that I could do it faster. I started by setting my alarm 15 minutes earlier everyday until I reached 0245.
My internal clock is reset for the most part and I tell people, I am just in a different time zone and this is adding so much value to my life and vitality. I am still adjusting but here are few bullet points for your review. I realize it is not for everybody, but it gets respect and attention when I say to clients and friends “Who do you know that is up at 0245 AM and hitting it? That’s is how committed I am to you and the mission.”
Feedback points:
Run the numbers: I am picking up about 6 (hours a day) x 6 (days) x 52 (weeks): 1,872 hours per year or 46.8 weeks of 40-hour work weeks or 10 extra months of productivity. True there are only 24 hours in the day, but an early schedule allows me to get a jump on the day and a tempo that has momentum. Think in terms of a quantum leap. How much productivity do you think this could add your life or business?
I feel energized, focused, and getting daily wins before the sun rises! As with anything potentially life changing, test it, try it, make the change, and then do it!
Why did I make this change? I care about people. I want to be the best I can be and I want to see you succeed and if my example helps you, then great. To change the world, we must first change ourselves.
6 Go to the ant, thou sluggard; consider her ways, and be wise: 7 Which having no guide, overseer, or ruler,8 Provideth her meat in the summer, and gathereth her food in the harvest.
Imagine what an army of ants can do!?
On mission!
About the Author
Direct: 713.560.3348 or text
E-mail: Andy@AndyValadez.com
Sign-up to hear from Andy Directly: http://eepurl.com/gvQxnP (click to subscribe).
To book a Zoom call with Andy, click here: https://calendly.com/marketing-dynamics
Strategic Marketer, Technologist, Media Personality, Columnist/Blogger, Speaker, Entrepreneur, Video Producer (motion picture, documentary and web), and Shofar Blower. Strategy first, tactics second.
Marketing Dynamics is a true strategic marketing company with a focus on entrepreneurship with interests in entertainment, technology, broadcast, publishing, politics, non-profits, and start-ups. We are building strong alliances in each one of these sectors and growing opportunities to benefit our clients, business partners, and friends.
Marketing Dynamics is a catalyst company that implements its strategies and tactics for effective outcomes with tangible and intangible results.
Marketing, like beauty, is in the eye of the beholder. We see opportunity through the power of Marketing.
Andy is a U.S. Marine Corps Veteran (Desert Storm/Shield) and Graduate from Texas A&M University with a degree in Marketing and Tulane University in Applied Business. Accelerate your business with us, because the market never stays the same.
Former founding Marketing Director Board Member of the American Veterans Museum being planned in Houston.
Andy served as the Public Relations Officer for the 22nd District Department of Texas American Legion (over 12 posts in Houston) and American Legion Post 164 PR Officer in Katy, Texas and currently serves as the PR Officer for the Marine Corps League McLemore Detachment 324 (one of the oldest detachments in the USA). Member of The Military Order of the Devil Dogs (Fun and Honor Society).
Founding member of Veterans Business Force a division of Network In Action based in Houston, Texas.
Member and advisor to President and Founder of the Veterans Chamber of Commerce in Houston, Texas.
Creator of A Million Veteran Millionaires (www.aMillionVeteranMillionaires.com).
Member of Katy Area Chamber of Commerce and the Katy Christian Chamber.
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I was talking to a long-time friend in Dallas, Laurel Barrett (www.laurelbarrett.com). She is amazing. She gave me a great idea that may actually work for you. In regards to sales, she said she takes 10 pennies and puts them in her pocket as a reminder to take a penny out and make a call to a potential client, business partner, or new alliance.
This was profound as many people I talk to need to market their business, but they really want sales. Well, sales falls under the marketing umbrella. We are putting together a sales model that should make sense for many people (more details to come).
Too often we meet people and stack up business cards, because we are “too busy” to call these important contacts. Well, I put some 90% silver dimes in my pocket and started the practice recommended by my friend. I will change these over to pure gold in the near future to make it more fun and to confirm that each call is really valuable. Imagine that shift of focus. Rather than a boring call, who knows what treasure lies in store?
I made my ten amazing calls yesterday and will be making 10 calls today (I’ve already made one as I write this). Chaching!
Over the year this could be in excess of 3,120 calls (6 days a week times 52 weeks). How much business could that make you this year? Have meaningful conversations and see what happens. Now, you don’t have to limit your calls to 10.
I talked to an author I hadn’t talked to in a few years. Now that we have chatted, she will be in my database of future contacts as I alert her to new marketing opportunities or opportunities to feature her book. Always be selling and marketing. Work Smarter, Harder, Faster!
* update 1/31/23 – got my first gold dime. I put it at the bottom of the stack to make my last call the reward, realizing that every call is taking me closer to dynamic business relationships.
A friend recommended this texting program to build my groups and tag them by interest categories: Project Broadcast (open lines of communication with the people you meet and care about).
On mission.
About the Author
Direct: 713.560.3348 or text
E-mail: Andy@AndyValadez.com
Sign-up to hear from Andy Directly: http://eepurl.com/gvQxnP (click to subscribe).
To book a free 30-minute Zoom Call: https://calendly.com/marketing-dynamics
Strategic Marketer, Technologist, Media Personality, Columnist/Blogger, Speaker, Entrepreneur, Video Producer (motion picture, documentary and web), and Shofar Blower. Strategy first, tactics second.
Marketing Dynamics is a true strategic marketing company with a focus on entrepreneurship with interests in entertainment, technology, broadcast, publishing, politics, non-profits, and start-ups. We are building strong alliances in each one of these sectors and growing opportunities to benefit our clients, business partners, and friends.
Marketing Dynamics is a catalyst company that implements its strategies and tactics for effective outcomes with tangible and intangible results.
Marketing, like beauty, is in the eye of the beholder. We see opportunity through the power of Marketing.
Andy is a U.S. Marine Corps Veteran (Desert Storm/Shield) and Graduate from Texas A&M University with a degree in Marketing and Tulane University in Applied Business. Accelerate your business with us, because the market never stays the same.
Former founding Marketing Director Board Member of the American Veterans Museum being planned in Houston.
Andy currently served as the Public Relations Officer for the 22nd District Department of Texas American Legion (over 12 posts in Houston) and American Legion Post 164 PR Officer in Katy, Texas and currently serves as the PR Officer for the Marine Corps League McLemore Detachment 324 (one of the oldest detachments in the USA). Member of The Military Order of the Devil Dogs (Fun and Honor Society).
Founding member of Veterans Business Force a division of Network In Action based in Houston, Texas.
Member and advisor to President and Founder of the Veterans Chamber of Commerce in Houston, Texas.
Creator of A Million Veteran Millionaires (www.aMillionVeteranMillionaires.com).
Member of the Houston Regional Veterans Chamber of Commerce, Katy Area Chamber of Commerce and the Katy Christian Chamber.
Strategic Marketing (Call Now 713.560.3348) 