Marketing Dynamics Strategy Alerts – What is your one word? EP3Y23

In this audio, I talk about focusing your marketing to one word. I call this putting the shiny sharp tip-edge to your spear which allows you to penetrate the market more intently and rally your position to drive everything else that defines your brand.

This is worth having your team strategize to zero in on the right word. The word you are thinking, may not actually be the word that truly represents your vision.

Our one word? Adventure!

In my audio I make mention of this historic commercial that defined the value and essence of thick Heinz Ketchup. “Anticipation . . . (wait for it) it’s making me wait!” – “totally worth waiting for” was the message.


  • Allows you to communicate with everyone about your mission as a company
  • Helps define your culture for your people (sales, customers, employees, vendors, media, and the community)
  • You know who you are and are not
  • Can be utilized to develop your brand matrix, all of the other words that describe your brand vibrancy
  • Faster than an elevator pitch (subscribe to learn about the next steps to fortifying your message)
  • Easy daily reminder of what your company mission is

Marketing Dynamics Strategy Alerts Subscription for busy and stressed business owners who are not comfortable with marketing, but are good at implementing ideas that can help them to leverage.

Alerts will be released weekly or as inspiration dictates from our community and communications (more not less).

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Please share your comments and experience in ideas that work for you.

Please share with a friend.

About the Author

Direct: 713.560.3348 or text

The Future of Marketing – AI/IA, Automation, Virtual, Avatars, Bots, Drones, Robots, Voice Command, Crypto, Blockchain, Extended Reality (XR), Infinite Intelligence (Mastermind), and Media.

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Strategic Marketer, Technologist, Media Personality, Columnist/Blogger, Speaker, Entrepreneur, Video Producer (motion picture, documentary and web), and Shofar Blower. Strategy first, tactics second.

Marketing Dynamics is a true strategic marketing company with a focus on entrepreneurship with interests in entertainment, technology, broadcast, publishing, politics, non-profits, and start-ups. We are building strong alliances in each one of these sectors and growing opportunities to benefit our clients, business partners, and friends.

Marketing Dynamics is a catalyst company that implements its strategies and tactics for effective outcomes with tangible and intangible results.

Marketing, like beauty, is in the eye of the beholder. We see opportunity through the power of Marketing.

Andy is a U.S. Marine Corps Veteran (Desert Storm/Shield) and Graduate from Texas A&M University with a degree in Marketing and Tulane University in Applied Business. Accelerate your business with us, because the market never stays the same.

Former founding Marketing Director Board Member of the American Veterans Museum being planned in Houston.

Andy served as the Public Relations Officer for the 22nd District Department of Texas American Legion (over 12 posts in Houston) and American Legion Post 164 PR Officer in Katy, Texas and currently serves as the PR Officer for the Marine Corps League McLemore Detachment 324 (one of the oldest detachments in the USA). Member of The Military Order of the Devil Dogs (Fun and Honor Society).

Founding member of Veterans Business Force a division of Network In Action based in Houston, Texas.

Member and advisor to President and Founder of the Veterans Chamber of Commerce in Houston, Texas.

Creator of A Million Veteran Millionaires (

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