Creating and Building Great Brands That Change Culture and Impact the Market

Article originally ran in C47Houston News and Entertainment Magazine March/April 2015 (

Concentrating Your Talents and Focusing on the Elements That Leverage Your Power
By Andy Valadez, Marketing Strategist of Marketing Dynamics


When I served in the United States Marine Corps, I was afforded the opportunity to run and lift weights during my lunch hour for two hours, during the week. I was very fortunate to be based in New Orleans during the late 80’s and enjoyed my 6 mile treks from the base on Dauphine Street to Canal Street and back, running into the French Quarter and on Bourbon Street.  During the evening, I would attend Tulane University to study business and marketing. As I reflect on those times, I am remembering the smells, my 175 year-old rented loft in the historic district, the hot spot bars and venues, the interesting people and the memories of a town that means so many things to so many – Mardi Gras and good times, the famous history,  jazz, great food, incredible coffee, river boat horns, art and unique shops. Great brands have power and strength that transcend time and distance.

I have resumed my weight training last year and see some parallels with the time in the gym and building brands. To build memorable brands, much like weight training you must put in the work, the proper nutrition and routines to ensure growth. One must immerse themselves in the knowledge of building.

I’ve been in “research mode” that past few months reviewing interviews and studies of brands and muscle building for example viewing “Iron Nation” featuring the commitments and sacrifices by nationally known body builders, viewing the movie “Jobs” starring Ashton Kutcher and studying the lost interview of Steve Jobs (Apple was recently announced as the world’s richest company), and the story of Coco Chanel (who has been dead since 1971). Most agree there is no such thing as an overnight success story. So, hopefully these bullet points will help your strength, endurance, and distance run on the road to success!

Getting Strong Now” – build your brand today:

  • Take care of your health – your creativity is limited to how you feel.
  • Take time away to recharge and breath.
  • Exert yourself, sweat, push, and do one more.
  • Read more about your subject and also borrow from other industries.
  • Eliminate projects that are a distraction from what you really should be focusing on.
  • Communicate your vision with a core team who gets it.
  • Eliminate those who waste your energy or don’t believe in your vision.
  • Push yourself hardest.
  • Tell your story best.
  • Live to serve your customers (not everyone is your customer).
  • Become legendary by being memorable.
  • Really love what you do and make sure others know it too.
  • Design excellence and let it permeate.
  • Communicate extreme value and deliver it.
  • Be truthful – truth in advertising never fades.
  • Celebrate your successes.
  • And lots more!

Send me an e-mail about your brand building efforts by e-mail at or tweet me @StealthMarketer.

About Marketing Dynamics

Marketing Dynamics was founded by Andy Valadez, graduate of Texas A&M University with a BBA degree in Marketing and Tulane University (Applied Business Certificate). He is a former United States Marine (serving during Desert Storm/Shield).  Andy is an entrepreneur who enjoys advising his clients on how to capitalize on their opportunities by adopting best practices and principles in marketing, with a focus on strategy and tactical implementation. He is also trending producer on and community volunteer.  Marketing Dynamics serves these key sectors:  technology, broadcast, entertainment, publishing, sports, and start-ups. To learn more visit:

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