Sikkshades by Eddie Bauer, Jr. Signs Grammy, Multiple Dove and Stellar Award Music Producer – Billy Dorsey

Italian Design, Electric Flash Protection by Carl Zeiss, Patented Non-slip Nose Cradle, Balanced

DSC020142/26/14 (Houston, Texas) – Sikkshades® by Eddie Bauer, Jr. was launched in May of 2013 with idea of changing the industry from what is currently available in the three billion dollar sunglasses market. A true entrepreneur and iconic leader in his circles, Eddie sought out the best in the sports community for market feedback, retail and distribution advisers, marketing and sales strategists, lens technology leaders, and artisan Italian designers to create two introductory styles – The Huckleberry and The Qualifier (wraps). The shades currently retail at $130 each, a very competitive price point compared to more established offerings at much higher prices.

DSC02018Billy Dorsey is a young man on an amazing trajectory musically and in life. Billy has been racking up awards producing music for Rap Artist juggernaut Lecrae, Andy Mineo, 10th Avenue North, and has worked with many known artists in the pop world. He recently launched his own album “Marathon” that hit the Top 40 Gospel Charts on iTunes in 3 hours. That is not all Billy also serves as Outreach Pastor at Lakewood Church, America’s largest evangelical mega-church. The key for any new brand is aligning with leaders in the marketplace.

“We are looking forward to working with Billy and associating his influence in the music world and our style of shades that we are socializing in our current market and catering to all demographics and sectors,” says Eddie Bauer, Jr., CEO of Sikkshades by Eddie Bauer, Jr.

“As a recording artist and music producer, shades create an aura of mystery and intrigue. However, on-stage the glaring lights help to protect my eyes. Eddie Bauer, Jr. has created a truly unique brand of eyewear that look great and allow for clarity of vision,” says Billy, “I’m already getting texts from my influential music friends who want to also represent Sikkshades by Eddie Bauer, Jr.”

Sikkshades by Eddie Bauer, Jr. features a patented non-slip nose cradle. Many athletes lamented that the major brands slip off their face under the inertia of their movements. In addition, these intense performers were concerned about “prism” effect and distant distortion provided by leading eyewear as well. At high speeds, clarity of vision and distance judgment is critical.

So, Eddie solved these problems with a product that is fashionable, balanced, assembled by hand, built-to-last, and relieves stress points along the temples and behind the ear. Flash Electric™ ballistic grade and shatter-proof lenses provided by Carl Zeiss, reduces or eliminates visual micro fractures which can stress the eyes. Flash Electric is an iridium embedded process that is scratch and smudge resistant and allows the eye to receive natural light without causing pupils to dilate and impacting the eyes with an overexposure of UV and UVB light. Other lenses may cause the pupils to widen, allowing more unhealthy light rays to impact the retinas. Some have reported a feeling of nausea with inferior lenses.

The iconic “Sikkshades Groucho” logo was expertly designed by a leading logo designer and has been adopted in the extreme sports and longboard skate community as “The Moustache Shades” which adds to the “cool factor”. The eye ware has also been adopted by those serving the military and law enforcement, with great reviews on social media.

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About Sikkshades by Eddie Bauer, Jr.

Sikkshades by Eddie Bauer, Jr. is a sports action eyewear company based in Houston. Eddie Bauer, Jr. has been an adrenaline junkie for many years competing in extreme motor cross, iron man competitions, and more. The science and technology behind his designs are being received well within the extreme sports community, music industry, and now the film community. We hope to see you at the red carpet events and sporting events across the country. Eddie’s team of marketing and sales professionals are eager to serve you in any capacity that helps you to become more competitive and comfortable when exposed to the effects of damaging solar UV rays on the eyes.


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